Florens Sauna Company was a project where developing a strong identity with relaxation and refreshment from everyday life was key. I would create images to help the company explore both its visual identity and what its final product would look like, as well as helping advertise and gain investors with beautiful images and designs. Currently this project is still in development, but you can follow its project over at their website.
As the design became more solidified, I created several beauty shots of the sauna in both home environments and in mystical places to help advertise the product to possible donors or project backers.
